Good Vibes.Good Notes.Good Luck.Good Vibes.Good Notes.Good Luck.Good Vibes.Good Notes.Good Luck.
A GOOD LUCK COMPANY

Send personalized notes and gifts to your favorite people, for any occasion. Get a little luck back, too.

Manifesto

Welcome to the Club.

Yes, we're an app. But we're a culture first, and a movement with a mission: to send more luck, joy, and love into the world— by creating a simple way to remind people they're loved. A way to turn thoughtfulness into a habit, and good intentions into real notes sent to brighten someone's day.

We believe that by celebrating the best parts of being human — the big moments and the little ones — we can make the world a more thoughtful, compassionate place.

Every note counts. And everyone's invited.

Join for Free →
For Marcus · Graduation
Marcus — Saturday is finally here. We are so proud of you, more than we know how to say. Watching you become the person you are has been the great gift of our lives. Whatever comes next, we know you'll meet it the way you've met everything. With heart, with humor, with grit. We love you so much.
— Mom & Dad
The Club

Send. Receive. Rally.

Send a Note

Select a recipient. Write a personalized note with AI or write your own.

Send a Note →

Lucky Me

A personalized AI luck message for the moment you need a little luck. Tell us what's coming up — we send you a message written for it. Build a Lucky Streak to keep the momentum going.

Get Lucky Me →

Start a Rally

A shareable page for a friend with a big moment coming up — birthday, marathon, surgery, or any major chapter. Invite friends to add inspiring notes, then send the link to the recipient.

Start a Rally →
Family Account

The family group chat, but better.

Spread luck, joy, and love together. The Family Plan is an annual membership for families who want an easier way to remember important dates and send thoughtful messages to the people they love.

  • Profiles. Up to six profiles. Parents and children, one account.
  • Contacts. Add family and friends. Up to 20 approved contacts per child.
  • Dates. Track birthdays, anniversaries, and milestones.
  • Reminders. Get notified before important dates.
  • Approvals. Parents review children's contacts and messages.
Get Family Account →
For Grandma · Birthday
Happy birthday Grandma! I miss you so much and wish I could squeeze you. Today I drew you a flower at school and the teacher said it was beautiful. I hope you come visit soon so we can do puzzles and bake cookies. Love you so much!
— From Maya, age 6
For Jordan · First Day of College
Big day, kiddo. So proud of you, and so excited to see what you do with this next chapter. You are such a hard worker, and so kind and funny. I hope you make amazing new friends and learn so much and have a ton of fun. But not too much fun.
— From Dad
Lucky Drops

Curated brand giveaways, every month — on the 7th.

Every act of kindness unlocks a chance to win one of seven curated brand gifts announced every month on the 7th. Members opt in each month. Must be 18+ to participate.

No. 01
Yeti
Tundra 45 Cooler
$325
No. 02
Aesop
Resurrection set
$95
No. 03
Bellroy
Classic Backpack
$229
No. 04
Le Creuset
Signature 5.5qt
$420
No. 05
Lunya
Washable silk set
$248
No. 06
Brooklinen
Luxe core sheet set
$199
No. 07
Caraway
Cookware Set
$395
Opt in.

Monthly drop.

7th
Drops the 7th.

Seven curated brand gifts announced.

Announce winners.

Seven members selected to win each month on the 30th.

Receive gift.

Get lucky. ClubLucky ships the gift to you.

Pay It Forward

Pay luck forward.

Small acts of kindness spread.

The Wall runs on generosity and kindness. Members post moments they could use a little luck for — and send some to each other. Pay it forward, every day.

This week on the Wall: 2,847 wishes posted · 11,492 sent back
Sarah M.Brooklyn, NY

I have my final round at my dream company on Tuesday. Been interviewing for 5 months. Need big luck!

147 sentSend Luck
Chris R.Boston, MA

Running my first marathon Sunday. Wish me luck and legs that hold up!!

312 sentSend Luck
The Data

A little luck & kindness.

35%

better performance after being wished good luck.

University of Cologne
90%

of people feel meaningfully better after a kind message.

American Psychological Assoc.
4 in 10

recipients pay kindness forward unprompted.

J. of Positive Psychology
3°

of separation — how far one kind act ripples.

Yale University
7 days

of kindness measurably increases your own happiness.

Univ. of Oxford · Curry et al., 2018
2×

more likely to be generous to a third party after receiving kindness.

NIH · Oxytocin & Generosity study
The Mission

Spreading good notes, good vibes, and good luck.

1,000,000 sent by 7/7/2027