Yes, we're an app. But we're a culture first, and a movement with a mission: to send more luck, joy, and love into the world— by creating a simple way to remind people they're loved. A way to turn thoughtfulness into a habit, and good intentions into real notes sent to brighten someone's day.
We believe that by celebrating the best parts of being human — the big moments and the little ones — we can make the world a more thoughtful, compassionate place.
Every note counts. And everyone's invited.
Join for Free →A personalized AI luck message for the moment you need a little luck. Tell us what's coming up — we send you a message written for it. Build a Lucky Streak to keep the momentum going.
Get Lucky Me →A shareable page for a friend with a big moment coming up — birthday, marathon, surgery, or any major chapter. Invite friends to add inspiring notes, then send the link to the recipient.
Start a Rally →Spread luck, joy, and love together. The Family Plan is an annual membership for families who want an easier way to remember important dates and send thoughtful messages to the people they love.
Every act of kindness unlocks a chance to win one of seven curated brand gifts announced every month on the 7th. Members opt in each month. Must be 18+ to participate.
Monthly drop.
Seven curated brand gifts announced.
Seven members selected to win each month on the 30th.
Get lucky. ClubLucky ships the gift to you.
Small acts of kindness spread.
The Wall runs on generosity and kindness. Members post moments they could use a little luck for — and send some to each other. Pay it forward, every day.
I have my final round at my dream company on Tuesday. Been interviewing for 5 months. Need big luck!
Running my first marathon Sunday. Wish me luck and legs that hold up!!
better performance after being wished good luck.
of people feel meaningfully better after a kind message.
recipients pay kindness forward unprompted.
of separation — how far one kind act ripples.
of kindness measurably increases your own happiness.
more likely to be generous to a third party after receiving kindness.